INDUSTRY NINE – The new phase of Industry Nine

The only constant is change. Like any advance forward, change is informed by any number of factors – determination, adaptation, survival instincts and thousands of trial and error sets. Every ride, every trail and every hour in the saddle is built into the DNA of Hydra and 101. Hydra is designed with lightning quick 690 POE resulting in 0.52° between engagements offering the rider previously unheard of responsiveness. This near instantaneous engagement allows the bike to claw up the most technical climbs, manual at a split seconds notice and rocket out of every corner.

Confident and capable of cleaning the A-line yet budget friendly to save up for a season of bucket list rides, the 101 hub stays true to our performance heritage here at Industry Nine. Featuring a dual phased-pawl drive mechanism accomplishing 90 POE and 4° engagement by way of a six pawl driver and 45 tooth drivering, 101 takes a no-nonsense approach in welcoming riders to Industry Nine. Welcome to the new phase of Industry Nine. Evolve. Innovate. Ride. Repeat.

At first, Title wasn’t a brand; it was just a small idea. Brett Rheeder needed components that could handle the abuse of freeriding at the highest level. Since he wasn’t excited about the options that were available, he decided to design the parts himself. The idea progressed from producing a handlebar with clean styling into sketches and prototypes of stems, saddles, seatposts and eventually wheels.
He knew that he wouldn’t be able to create a brand like this without drawing on the experience and knowledge of other riders. Making Title real required input from other people who push the boundaries of what’s possible on bikes.

Now, over two years later, the brand is launching with products that they’ve designed, tested and proven at the biggest mountain bike competitions in the world. From Rampage to Crankworx, they’ve climbed to the top. Countless rounds of feedback from their team and prototyping with the factories have refined Title, and now they’re ready to share what they’ve been working on. It’s been a long road to get to this point, but short in terms of where they plan to go.

Starling Cycles defy fashion and lead with function. They are the antithesis of unnecessary complexity and marketing-driven design.

Our frames are hand-crafted with high-quality, lightweight steel for an unmistakable feel and undeniable, raw speed. Our single-pivot suspension design eliminates complexity, keeping your hands on your bars and out of your tool box.

Our goal is simple, to eliminate complexity and create bikes that simply perform.

Looking for a Starling in Switzerland or the EU? Click here

A small South African bike company who make bikes we want to ride themselves. Founded by Patrick Morewood, the founder of Morewood Bikes – a world renowned gravity bike brand of the early 2000’s, Pat moved on from Morewood in 2010 to start PYGA INDUSTRIES. Pyga was created with the aim of designing simple, clean cut bikes without fancy acronyms, gadgets or unnecessary standards.

Patrick Morewood founded Pyga in 2012 as the culmination of a lifetime spent riding, racing, designing and manufacturing bikes at the highest level. Pyga has grown into a close-knit family of like-minded people determined to fulfil the dream of bringing world class design, engineering and handmade quality to the rider in a relaxed, approachable and affordable way. In short…they care!

Their bikes are designed to make you ride better and want to ride more. No gimmicks or gizmos just solid innovative engineering and design delivering exceptional ride dynamics, clean lines and built to take a real beating. Guaranteed to make you fall in love with riding again, perform better and give you that ‘new bike’ feeling every time you climb aboard.

They design and engineer the bikes we like to ride, as do our customers, brand ambassadors and athletes.

PEMBREE is an independent business helping to challenge the mountain bike industry to adopt an ethical, transparent and ecologically sustainable manufacturing stance.

They care deeply about the planet and they take their environmental impact very seriously. That is why the PEMBREE factory is run entirely on solar and wind power.

Designed from the ground up with sustainability in mind, every product they produce is 100% carbon balanced, including delivery. In line with their environmental beliefs their pedals are also 99.9% recyclable.

They are driven to deliver innovative design in high-quality bike components; you can be assured that all PEMBREE products have been carbon balanced through their partners at TEMWA. By planting new trees and protecting ancient woodlands everything they do at PEMBREE is Carbon Neutral. Their aim is to be carbon negative in the very near future.

RideWrap is a rider owned organization. They’ve built their team on a shared passion for the sport and for the products they make. They’ve taken the time to develop precisely engineered products, getting their hands and bikes dirty to ensure the best protection for your ride and the best customer experience, day in day out. Their promise is that each and every protection product will protect your bike with outstanding durability, performance, appearance, and overall quality.

Riders from around the world trade their hard-earned dollar for top quality bicycles. They want to ride hard and they want their products to perform.

There are two types of biker. One gets a new ride every year and then flips it for the latest and greatest. The other find their perfect steed and wants to keep it in perfect condition for years to come.

Either way, riders want their bike to look fresh and stay that way. That’s where RIDEWRAP come in. Designed, engineered and tested in Whistler, B.C.

Dumonde Tech has been producing motorsports racing oils since the early 1990’s. Our premise was always been to “think out side of the box” (not a cliche!) in the development of new lubricants and oils.

Dumonde Tech is not just other oil or lubricant company. Working with special additive companies, top teams and racers, our diligence to develop the very best products has been proven time and time again at races worldwide. Tested and Proven!

Dumonde’s Micro Resistant Complex Compounds (MRCC) continues development after 10 years. Originally developed for their motorsports oils, MRCC technology creates a lighter viscosity while maintaining high protection, reducing friction and increase in adhesion creating much higher film strength then common, traditional technology. Dumonde Tech oils migrate for complete wetting of the surfaces. Their formulation is a long-lasting plating on all surfaces. Does not build up. Does not become sticky or gooey.

Pro X has a <3% VOC meaning it is acceptable to ship via air around the world.

Dumonde’s Standard line has been called the best lubricant on the market. Pro X meets or exceeds the performance of their Standard leaving them with two of the best performing products in the bicycle world.